Leading this revolution are Bollywood actresses who are using their have an effect on no longer in reality on-display display, but additionally behind the curtain as businesswomen. These stars are blending movie star glam with organization savvy, launching splendor producers that reflect their private patterns, beliefs, and understanding of Indian clients.
Here’s a deep dive into 10 Bollywood actresses and the splendor producers they’ve released or advocated, proving that splendor and organization pass hand-in-hand.
10 Bollywood Actresses Who Launched Their Own Beauty Brands
1. Deepika Padukone – eighty two°E
- Brand Launched: eighty °E
- Launched In: November 2022
- Category: Skincare
- Tagline: "Born from self-care. Backed via technological expertise."
Deepika Padukone’s health and skincare logo 82°E (cited 80- east) is a reflected photograph of her holistic method to self-care. Named after the longitude of India, eighty two°E specializes in Indian-origin components and scientifically established formulations. The emblem debuted with the Ashwagandha Bounce moisturizer and Patchouli Glow sunscreen, emphasizing clean beauty and each day rituals.
Unique Selling Point:
Ayurveda meets technological know-how
Vegan, cruelty-free, dermatologist-tested
Targets cutting-edge-day Indian skin care desires
Deepika's Impact: With her calm, conscious brand person, Deepika has positioned 82°E as extra than simply skin care—it’s a life-style rooted in area and ritual.
2. Katrina Kaif – Kay Beauty
- Brand Launched: Kay Beauty
- Launched In: October 2019
- Category: Cosmetics
- Tagline: "It’s Kay to Be You"
With excessive-usual performance makeup merchandise designed for Indian pores and pores and skin tones and climates, Kay Beauty rapid have become a move-to for best lipsticks, eyeliners, foundations, and further.
Unique Selling Point:
Inclusive solar sun shades for Indian pores and skin
Enriched with pores and skin care substances
Budget-friendly but luxe-searching
Katrina's Impact: Known for her ideal make-up, Katrina created a brand that pondered her polished but understated fashion, promoting self-expression and inclusivity.
3. Priyanka Chopra – Anomaly
- Brand Launched: Anomaly
- Launched In: 2021 (India release in 2023)
- Category: Haircare
- Tagline: "Clean. Performance. Sustainability."
Global icon Priyanka Chopra released Anomaly, a sustainable haircare brand, with the purpose of creating salon-superb haircare to be had. Made with smooth system and green packaging, Anomaly is price range-conscious with out compromising on common performance.
Unique Selling Point:
High-first-class vegan elements
Recycled and recyclable packaging
Free from sulfates, parabens, and dyes
Priyanka’s Impact: She’s used her worldwide reach to create a logo that blends affordability with eco-focus, particularly applicable in nowadays’s environmentally aware beauty panorama.
4. Masaba Gupta – LoveChild with the aid of way of Masaba
- Brand Launched: LoveChild
- Launched In: 2022
- Category: Beauty and Wellness
- Tagline: "For each colour of you"
Though first-class referred to as a fashion dressmaker and actress (Masaba Masaba), Masaba Gupta’s foray into beauty with LoveChild reflects her colorful persona. The logo celebrates unconventional beauty and formidable self-expression, offering lipsticks, wellbeing products, and extra.
Unique Selling Point:
Quirky, inclusive branding
Bold lip hues with wealthy pigmentation
Affordable high priced
Masaba’s Impact: She demanding situations the norms of conventional beauty thru launching a brand that’s amusing, rebellious, and real—much like her.
5. Lara Dutta – Arias
- Brand Launched: Arias
- Launched In: 2019
- Category: Skincare and Beauty
- Tagline: "Beauty That Empowers"
The merchandise cater to Indian pores and skin kinds and climate situations, and the emblem philosophy facilities spherical women’s strength and individuality.
Unique Selling Point:
Skincare solutions tailored for Indian women
Clean, powerful elements
Female-led, properly-being-centric vision
Lara’s Impact: She brings credibility and maturity to the beauty vicinity, providing merchandise developed with dermatologists and proper for girls throughout age companies.
6. Sunny Leone – Star Struck
- Brand Launched: Star Struck
- Launched In: 2018
- Category: Makeup
- Tagline: "Be Bold. Be Starstruck."
Sunny Leone’s bold beauty brand Star Struck is a replicate of her glamorous character. With an emphasis on excessive-pigment lipsticks and eye makeup, the logo is all approximately growing a dramatic effect.
Unique Selling Point:
Bold colors and long-lasting system
Vegan and cruelty-free
Reasonably priced
Sunny’s Impact: She makes use of her confident, unapologetic public photo to create a beauty logo for those who dare to face out.
7. Shilpa Shetty – Mamaearth Co-Founder (Brand Ambassador & Investor)
- Brand Involved: Mamaearth
- Category: Natural Skincare, Haircare & Babycare
- Founded: 2016
- Role: Investor and Ambassador
While Shilpa Shetty isn’t the founder of Mamaearth, she’s executed a main position in boosting its visibility as an early investor and emblem ambassador. The emblem received rapid popularity for presenting toxin-unfastened, eco-conscious beauty merchandise for households.
Unique Selling Point:
Natural, secure components
Environmentally accountable (plant-primarily based absolutely, plastic-impartial)
Accessible and family-excellent
Shilpa’s Impact: As a fitness icon and recommend of herbal well being, Shilpa’s involvement introduced primary credibility and mass appeal to Mamaearth.
8. Alia Bhatt – Ed-a-Mamma (with splendor plans brought)
- Brand Launched: Ed-a-Mamma (Lifestyle logo)
- Category: Kidswear, Maternity Wear (Beauty line planned)
- Launched In: 2020
- Beauty Launch Expected: 2025
Alia Bhatt has conquered fashion with Ed-a-Mamma, and is reportedly working on increasing into sustainable beauty. While information of the approaching splendor logo are below wraps, given her eco-aware branding and more youthful fashion, it’s probable to cognizance on smooth, minimum beauty for the modern-day customer.
Anticipated USP:
Sustainable packaging
Simple, effective pores and skin take care of younger women
Millennial- and Gen Z-exceptional aesthetics
Alia’s Impact: Known for her smooth face and minimum make-up, Alia’s emblem is anticipated to awareness on skincare and day by day beauty exercises, matching her female-subsequent-door allure.
9. Kareena Kapoor Khan – In Collaboration with Lakmé
- Brand Partnership: Lakmé Absolute Kareena Kapoor Khan Collection
- Launched In: 2018
- Category: Cosmetics
Kareena Kapoor collaborated with Lakmé for a signature collection stimulated by using her glamorous pink-carpet style. The line includes luxe lipsticks, eye palettes, and highlighters with dramatic flair.
Unique Selling Point:
Designed with Kareena’s immoderate-glam style in thoughts
Limited version packaging
Perfect for celebration seems
Kareena’s Impact: Known for her undying beauty and signature pout, Kareena delivered movie star strength to Lakmé’s legacy and taken a selection that shows her stylish-yet-bold aesthetic.
10. Shraddha Kapoor – MyGlamm Partner and Investor
- Brand Involvement: MyGlamm
- Role: Investor and Brand Ambassador
- Category: Cosmetics & Skincare
Shraddha Kapoor joined MyGlamm as an investor and ambassador in 2021. She’s actively concerned in co-creating products, particularly the ones concentrated on ordinary beauty.
Unique Selling Point:
Affordable and on hand cosmetics
Digital-first technique
Youth-centric packaging
The Rise of Celebrity Beauty Brands in India
The Indian splendor market is growing exponentially and is projected to move 2 trillion through 2025. Celebrities are not content material material with being the face of beauty—they’re becoming the brains at the back of it. What sets those actresses apart is their deep personal involvement, their data of Indian splendor preferences, and their use of storytelling to create emotional resonance with consumers.
What We Can Learn From These Beauty Bosses?
Personal Branding Is Key
Each actress has constructed a splendor brand aligned along with her persona—Deepika’s is aware, Katrina’s is polished, Priyanka’s is sustainable.
Indian Skin and Climate Matter
Brands in the meanwhile are formulating especially for Indian pores and skin tones, climate, and lifestyles—a massive soar from in advance global-centric merchandise.
Inclusivity Is the Future
From coloration degrees to pricing, these celebrity-led manufacturers are breaking stereotypes and championing diversity.
Beauty Is Business
These actresses are not truely endorsers—they’re founders, investors, and choice-makers. Their brands are proof that passion and income can move hand in hand.
Final Thoughts
Bollywood actresses are reshaping India’s beauty landscape, proving that glamour and grit can coexist. By launching brands that talk to authenticity, inclusivity, and self-expression, they'll be inspiring tens of millions of Indians to include splendor on their private terms.
Whether you're a make-up fanatic, skincare junkie, or an aspiring entrepreneur, these essential girls show that with the proper imaginative and prescient, passion, and private contact, the beauty employer offers infinite possibilities.